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Search Engine Optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic”) search results.

Field Notes
Page title

Recommended. Appears at the top of the Web browser when viewing a web page, and at the top of most search listings

Permalink If entered, will be used as the permanent static hyperlink to the page instead of the “unfriendly” one with a long list of arguments. For instance, if your website is www.mywebsite.com and you have a page called About Us, you may set up its permalink to about-us so that the page URL will be www.mywebsite.com/about-us.
Description A short, plain language description of the document, usually consisting of 20-25 words or less. Search engines that support the Meta Description tag will use the information to publish on their search results page, normally displaying below the Title of your site listing
Advanced options Some 3rd-party tools may require that their specific code to be inserted into the <head> section of the page source code.This field allows you to do that.
Charset Specify a different character set only of your website is NOT in English or most other Western European languages. In most cases, ISO8859-1 is correct
Old website URL
(if the same domain had a previous website)
If your website was hosted somewhere else before, we can temporarily enable a feature called "301 Redirects". It allows you to automatically redirect specific URLs from your old website to the new one in YWD. As a result you can maintain your Search Engine Optimization when switching to YWD. Contact us if you'd like to request that we enable that feature for your website (at a nominal cost).


H1 tags (or page headings)

"Heading tags (not to be confused with the <head> HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>, the least important".

Source: Google's search engine optimization starter guide.

Your Web Department automatically uses the page title as the H1 tag for a page. So you don't have to worry about adding it yourself.

Tip: If you need additional help with Search Engine Optimization for you website, check out the YWD SEO Basic Package

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